Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
[NEW POST] Content Marketing Michael Brenner, contributer for Forbes, asked, “Is content marketing the new advertising?” Marketers and SEO experts say yes: “When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher“. (McCoy,...
How does your website content look on an iPhone or Android device? If users have to pinch, scroll excessively, or strain their eyes to get the message, it is time to adapt your web content for mobile viewing. Problem: Opening...
Traffic and leads. As business owners, we flock to social media, content creation, PPC advertising, and other search tactics because we want higher traffic and more leads. Every day, a new strategy rears its head in the marketing landscape. How...
On the scale of Facebook rejection, an “Unlike” is just about the worst. When a user “Unlikes” a business Page, the page is removed from the user’s profile and timeline. If your business Page has experienced a rise in “Unlikes”, it’s...
You might think you already have this figured out. But take a step back: Is it what your customers want, or what you want? Alternatively, is it what you expect your customers to want? From any of these viewpoints, you...
It’s not about you (Sorry!). As rich and detailed as your company history may be, not even the “About Us” page has room for the heart-pounding, three-volume-sized narrative it deserves. But wait! Don’t toss the scrolls in the fire just yet. Take another...
Your company website can serve a variety of purposes. Increase customer loyalty, boost awareness, promote new products and services; all very practical motivations for a web presence. But at the core of online advertising, we pursue believability. We want users...
Welcome to Part 2 of our WordPress Beginner’s Guide. Previously, we showed you how to create a WordPress Page. Today, we’re going to outline the best practices for WordPress SEO options, using the Navigator Multimedia WordPress theme. You want to...
Welcome to the first tutorial in our WordPress Beginner’s Guide series! We’re starting on the first page. The first WordPress Page, that is. Our examples today feature Chimera, an easy-to-use WordPress framework created by the development team at Navigator Multimedia. WordPress Pages...
If your small business website is ready for a content overhaul, start with a strategy that synthesizes the content across all your current advertising channels. This is called an omnichannel content strategy, and it’s part of the experience retailers and...
Looking back, United States President Barack Obama recognizes the impact of storytelling to inspire a group of people, and offer a richer explanation of information. In an interview this July with CBS New’s Charlie Rose, Obama says: “The mistake of...
I love breakfast. When there’s a fridge with cold milk and a cupboard stocked with delicious cereal, I practically beat the alarm clock in the morning for that meal. There’s an experience there, and it requires a few things. A...
