Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
Google is a vital organ in the YouTube video-sharing beast. Since Google acquired Youtube in 2006 (for a cool $1.65 billion stock-for-stock deal), viewership has soared to 4 billion per day in 2016. Those are the facts we’re faced with...
Your four-year-old daughter picks a book for you to read before bedtime. It’s the same battered copy of a Robert Munsch story that’s been favoured for nights on end. This trend makes you weary, as she comes to you with...
Social proof lives on bookshelves, where a glimmering “O” sticker signifies certain novels as worthy of Oprah Winfrey’s approval. Social proof greets us on highways, as we whiz past “Over 247 Billion Served” signs attached to those famous golden arches....
For small business owners with e-commerce on the brain, this is the bare-bones introduction to an effective online purchasing experience. Every essential component of an e-commerce solution deserves a textbook explanation unto itself, but we haven’t got the time. Canadians...
Next time you prepare to launch a new marketing campaign, go see what your Twitter followers are saying about your business. They may have already discovered the edge that you are looking for. You might not find it within your...
Summertime has arrived, but if your website is still littered with spelling and grammatical errors, you might want to consider going back to class. Google Search Quality leader Matt Cutts has explained that although spelling and grammar have not “recently”...
With a surge of black-and-white animals overtaking Google search results (ie. Panda and Penguin algorithm changes), SEO-minded businesses have been forced to adapt. Content must be suited for users, not search engines. Dirty linking tactics must be removed, and quickly. Our...
That old Cheers theme song has some truth in it. You really do want to go “where everybody knows your name.” All clichés aside, it feels darn good to be recognized in a place you frequent as a customer. It...
We don’t expect perfection from our friends on Facebook. Why should we expect it from brands that share the same space? Companies are comprised of people, who inherently make mistakes. As our online identities absorb our “true selves”, businesses must...
I want to share one of my favorite words with you. It has magical properties for social media. And it reminds me of a certain Lauryn Hill song that was probably my introduction to its definition, in all its universal...
“I’d need a week to see everything,” says nearly every acquaintance of mine that has experienced the Louvre in Paris, France. With over 35,000 objects displayed over the space of 652,300 square feet, the Louvre is the most visited art...
Today you get an explanation of Pinterest. In our next blog, you will discover how Pinterest can help small businesses with brands to market. Horse before the cart, friends. Like Facebook, Twitter, and other explosively popular social platforms before it,...
