Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
With traffic tracking tools like Google Analytics, measuring the effectiveness of your website comes down to numbers and figures. Here you get the hard facts about your website; what works for users, and what doesn’t. As SixRevisions contributor Claudiu Murariu suggests,...
A fresh WordPress site, complete with business branded colours and fonts stares back at you with blank expectation. Getting this social media marketing stuff up and running seemed like a feat within itself. And yet, the real work has just...
Available billions of individual sets of eyes, a Facebook Page for your small business can stretch a marketing budget and spread valuable awareness of your brand. Those users anticipate special discounts, information, and the opportunity to sound off when they agree...
You hear it so often amongst web designers and marketing gurus, but this is one worn piece of gum that shouldn’t be retired to the garbage bin just yet: “Content is king.” It is! It reigns supreme! Just listen to...
Search strategist Jason Acidre presents a strong theory for the future of search engine optimization in his recently published article, “Branding in SEO-The Big Shift in Online Marketing.” He predicts that business branding “is one of the biggest factors that...
Turkey dinners and fairytales. When I think about “breadcrumbs”, no immediate connection to website navigation appears in my brain. No, I’m considering pesky birds. Flaky pastries. But I’ve got to consider breadcrumbs in a tech context. And you might need...
Don’t toss out any clichéd first impression advice when considering your small business’ website. That page visitors land on? The one you directed them to, via business cards or flyers or word-of-mouth? It’s the first impression, and you definitely don’t...
Bringing your non-profit organization to the Internet with a dynamic web site can increase cause awareness, give volunteers and administrators easy access to scheduling, and provide a fantastic option for donations. As a one-stop platform for information, donations, and event/volunteer...
Yes, social media is time-consuming. Twitter, that elusive 140-character micro blogging service that recently hit 100 million active users, requires about as much creativity as time to take advantage of from a marketing perspective. As Globe and Mail tech writer...
Previously I highlighted some factors to keep in mind when choosing a web development company to bring your marketing visions to the Internet. I mentioned the importance of having efficient communication with the company you choose, whether through email, phone, or...
It looks beautiful in your mind. The hours spent visually fashioning the perfect website to promote your small business have been constructive and exciting, as the details inch you closer to something you can practically reach out and touch. This...
