Navigator Blog

This week’s Your Digital Navigator article in Kelowna’s Daily Courier newspaper (and online!) is all about helping business owners take on social media marketing without losing their heads. With insights from Melissa Brown, owner of Blenz Coffee in the Westbank Centre, who...

Is your website mobile-friendly? Note: As of August 2016 the “Mobile-friendly” label has been removed. Sites that are mobile friendly are now prioritized in search listings by default (Source) Google has rolled out a significant change to its algorithm by including mobile-friendliness as a...

If I could take my website out for coffee, I would ask it all kinds of questions: “How are you getting along with your buddy, Google?” “Are you enjoying lots of visits lately?” “What do people like about you? What...

We’ve had a whale of a time developing Hightail Whale for Eco Game Solutions Inc. Sorry for the pun, but I feel like I don’t have a choice in the matter. It really has been a rewarding ride. It all started when...

Hey, are you Canadian? Do you use email marketing to promote your business to customers and prospects in Canada? If you answered yes to either question, read on. I’ve got something important to talk to you about. It’s called Canada’s...

Search Engine Optimization (SEO) makes it easier for people and Google to find your website. Understanding SEO is the hard part. I mean, how many meetings have you sat through while an SEO specialist jabbers on and on about sitemaps...

Amidst year-end reports, crafting an all-appeasing staff vacation schedule, negotiating with the holiday event planner for that last cheese plate, and scrawling personalized messages on seven-dozen client greeting cards, there’s your business blog, demanding more attention than Santa at the...

Ready for the web marketing advice equivalent of coming in from an icy snowstorm to the warmth of a wool blanket and a steaming cup of hot chocolate? Here it is: You can significantly improve your social media marketing efforts...

Here’s a dream for you: You’re driving home from work when suddenly you remember the Twitter profile you meant to set up today for your small business. The task has nagged at you for weeks, but you’ve always found something...

You see “marketese” splattered all over the Internet. Just about everybody uses it. But that doesn’t make it right. “Marketese” is “the promotional writing style with boastful subjective claims,” according to web usability master Jakob Nielsen. Chock-full of hyperbole and...

The mullet. Short at the front and sides, long and wavy in the back. During it’s prime in the eighties, the mullet hairstyle broke hearts and commanded respect. And then something changed. Time passed. Hairstyles evolved. Tastes shifted. The mullet...

“Know your audience,” say the experts, “It’s key to any social media marketing success!” I can get behind that. But what if you want more than just success in your industry?  What if you want to be the best in...