Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....
Get a Snapchat Geofilter in Kelowna Looking for your own Custom Snapchat Geofilter for your special event – wedding, birthday, anniversary, or other? Or, are you a small-to-mid sized business looking to connect with a young demographic through the power...
If you use Google Tag Manager on any of your websites, you should take a look at Google’s new recommended implementation. Previous Method Previously, tag manager provided one chunk of code that should have been installed immediately after the opening <body> tag. If you were...
Google Analytics has been around for more than 10 years now, allowing anyone with a website or app to learn more about their customers and improve digital experiences. The account structure has a hierarchy of Account, Property, and View. This...
3.578 Trillion Dollars. What incomprehensibly large number are we throwing out there today? It’s Global Internet Sales in Dollars by the year 2019 (eMarketer). The number itself doesn’t make much sense for small business owners to worry about. Here’s the number...
Imagine you’re at a networking event, chatting with a new acquaintance. The conversation is engaging; this persons speaks with great passion for their work. So when they tell you they have a business blog, you feel immediately compelled to ask for the web address. If the blog...
In a push for a more simplistic design and to enhance the user experience, Google has recently implemented a few new updates to Google Maps. The biggest difference in this new update, is the colour scheme applied to help differentiate...
After a long day at the office, gracing your company website with welcoming positivity, and encouraging users to ask questions and learn more, mascots should go home to social media platforms. Previously we outlined the basics and benefits of incorporating...
You might not remember your high school quarterback’s name, but I’ll bet that you’d recognize the team mascot anywhere. Memorable, symbolic, and exaggerated in fun, mascots represent the team as a whole, giving audiences a focal point throughout every game....
Conferences we attend for work can often be dull affairs. Luckily that wasn’t the case with the Call-To-Action (#CTAConf) conference we attended in Vancouver this June. While it was lighthearted and fun enough that non-marketers would have had a great time, it was also...
If you’re a frequent Googler like us, you may have noticed a slight change in the search results in the past week/month. The ad results at the top of the page have had their ‘Ad’ tag changed to green, from...
![5 Essential E-commerce Elements [2016 UPDATED]](https://www.navigator.ca/wp-content/uploads/2016/04/5-Essential-E-commerce-Elements-2016-UPDATED-e1484783700536.jpg)
In 2012 Sarah here at Navigator Multimedia published 5 Essential E-commerce Elements, and it’s consistently been one of our most read articles. Given it’s nearly 4 years old now, we figured the topic deserved revisiting. Canadians will spend more than 30 billion dollars...
Cross domain tracking with Google Tag Manager (GTM) is an excellent way to ensure you don’t lose Google Analytics data when users move between your different domains during the same session. This post will cover the set up steps, with...
