Navigator Blog

There are 3 ways to implement AdWords Remarketing: Place a tracking tag on your website (AdWords) Google Tag Manager Google Analytics This guide will show you step-by-step, how to set up AdWords remarketing lists through Google Analytics. Managing your remarketing...

We know how easy it can be to neglect your advertising efforts when you’re rushing to get everything else done, which is all the time for most business owners. Therefore, we at Navigator Multimedia wanted to share our top 5...

People love free stuff. Want proof? Just visit your local Costco superstore on a rainy Sunday afternoon and watch as men, women and children encircle sample booths with voracious impatience, poised on edge while defenceless employees scoop individual potato chips...

Hey, are you Canadian? Do you use email marketing to promote your business to customers and prospects in Canada? If you answered yes to either question, read on. I’ve got something important to talk to you about. It’s called Canada’s...

Search Engine Optimization (SEO) makes it easier for people and Google to find your website. Understanding SEO is the hard part. I mean, how many meetings have you sat through while an SEO specialist jabbers on and on about sitemaps...

Amidst year-end reports, crafting an all-appeasing staff vacation schedule, negotiating with the holiday event planner for that last cheese plate, and scrawling personalized messages on seven-dozen client greeting cards, there’s your business blog, demanding more attention than Santa at the...

Ready for the web marketing advice equivalent of coming in from an icy snowstorm to the warmth of a wool blanket and a steaming cup of hot chocolate? Here it is: You can significantly improve your social media marketing efforts...

Here’s a dream for you: You’re driving home from work when suddenly you remember the Twitter profile you meant to set up today for your small business. The task has nagged at you for weeks, but you’ve always found something...

You see “marketese” splattered all over the Internet. Just about everybody uses it. But that doesn’t make it right. “Marketese” is “the promotional writing style with boastful subjective claims,” according to web usability master Jakob Nielsen. Chock-full of hyperbole and...

“Know your audience,” say the experts, “It’s key to any social media marketing success!” I can get behind that. But what if you want more than just success in your industry?  What if you want to be the best in...

It’s a cruel, cruel summer when you have a business to run. While the rest of the world goes on camping trips and grazes in the sun, you’re stuck inside, getting pastier by the minute.  By the time Friday finally...

If only marketing your business online was as easy as taking a broken vehicle to a mechanic. “Fix it,” you’d say. “Alrighty, then,” the mechanic would respond. A couple hours later, you’d walk out with an oiled-up online presence that...